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Associação de Educação Financeira do Brasil

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Association of Financial Education in Brazil

Serasa Experian signs partnership with Association of Financial Education in Brazil

Initiative will map and recognize methodologies that promote financial education

Serasa Experian will sponsor, with exclusivity, the Mapping of Financial Initiatives for Financial Education  developed in the country. The study is among the projects of the Association of Financial Education in Brazil – AEF Brazil approved by the federal government’s National Committee of Financial Education (CONEF), the entity responsible for the National Strategy of Financial Education (ENEF). AEF-Brazil was recently created by representative entities of the financial sector, Anbima, BM&FBovespa, CNSeg and FEBRABAN, with the objective of promoting financial education in Brazil.

“This is an important step towards getting to know the many projects underway in the country better. With more in-depth information about the free initiatives and the educational tools already developed and made available by different institutions, it will be possible to identify partners and foment the partnership between the institutions that are active in the theme,” says Murilo Portugal, president of AEF-Brazil.

“The partnership is motive of pride for Serasa Experian, because we believe credit’s sustainability is also founded on financial education promoted by the multiple efforts of society, companies and government, for solidifying a new era based on a positive history and greater awareness of consumption,” says Ricardo Loureiro, company president.

Initially, mapping will analyze 150 initiatives in-depth, with the objective of getting to know the proposals, knowing how they are executed, for which publics and how they are evaluated. The projects that are aligned with the National Strategy for Financial Education (ENEF) will be disclosed on the Vida&Dinheiro website, and they will also serve as a basis for creating a seal of recognition to be released at an event at the end of mapping.

AEF-Brazil – A nonprofit entity created to execute the financial education initiatives defined within the scope of Conef and National Strategy for Financial Education – Enef guidelines. It is presided over by Murilo Portugal, who is also president of the Brazilian Federation of Banks – FEBRABAN.

Serasa – The Serasa Experian incentive is one more action promoted by the company to stimulate conscious consumption. The company has been developing the Serasa Experian Real Dreams Program since 2010, an initiative that promotes free financial education courses, and it has already benefited nearly three thousand people. The company also has SerasaConsumidor, a front created with the objective of balancing consumer relations, facilitating negotiations between the clients and creditors, educating the population in finance and offering information services for better decision making at the moment of the purchase. More information can be obtained on the website

More information:
Marcos Fidalgo (Serasa Experien) – (11) 28479181 –
Cleide Rodriguez (FEBRABAN) – (11) 3244-9832 –

Associação de Educação Financeira do Brasil
Av. Brigadeiro Faria Lima, 1485 – Térreo – Torre Norte – Jardim Paulistano – São Paulo (SP) - CEP 01452-002
Phone: + 55 (11) 3186 6990
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